Why does the Force Field Daily Defense Lotion cost $54?

Our goal when launching Force Field was to develop a natural, lightweight daily sunscreen offering truly cutting-edge rejuvenating benefits; we wanted to create the best product on the market.

To achieve this, we’re using clinical doses of the most advanced natural active ingredients available, plus we’re using more elaborate formulation equipment, techniques and testing (we worked on Force Field for over five years!).

All of this results in a product that is far more expensive to formulate than a regular moisturizer and this is why Force Field costs $54. (What’s more, if we were operating on fatter margins like many of our competitors, this product would cost 50-100% more at retail. Yes, 50-100% more!). At the end of the day, you will decide if $54 is worth it or not. We hope you give it a shot.